| California has strength in numbers: 12% of total U.S. population and 11% of total jobs. $1.8 trillion GDP. |
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In 2010, BRE will reach its 40th year of business in California. Our long history here underscores our continuing belief in California’s long-term economic strength and durability. We believe a
geographic concentration in California is a business risk to exploit, not avoid. The large urban and suburban areas in California offer a unique mix of supply-constrained markets, supported by a large and broad economic base and the highest propensity-to-rent levels in the nation. Economic cycles occur, and we are completely aware of the realities and gravity of the current recession. We are confident California will recover and continue to attract people and support the creation of new businesses that, in turn, will serve as the economic engine for the U.S. |